BREAKING THE SMOKE SCREEN
New research from Brighton and Sussex Medical School (BSMS) reveals a game-changer: Understanding vaping’s reduced harm vs. smoking dramatically increases chances of quitting cigarettes! 

STUDY SNAPSHOT

Target group: Smokers aged 23–24
Key finding: Those who recognized vaping as less harmful were far more likely to switch within 6 years.
Surprise stat: In 2024, 85% of UK smokers still believe vaping is equally or more harmful than smoking 

EXPERT VOICE
Dr. Katherine East (BSMS) explains:

“Mispresentations about vaping risks are keeping smokers stuck in a deadly cycle. While vaping isn’t risk-free, science confirms it’s 95% safer than cigarettes and a proven quit tool.”

LEXS: YOUR SMART SWITCH
At LEXS, we combine science-backed formulas with transparency:
No tobacco | Zero carcinogens | Strictly regulated ingredients
But wait—Cancer Research UK clarifies:
Short-term effects: throat irritation, headaches (not cancer-linked)
Long-term verdict: “No evidence vaping causes cancer”

WHY THIS MATTERS
Dr. Jasmine Khouja (Cancer Research UK) urges:

“Every smoker deserves to know: Switching to vaping slashes disease risks. It’s time to replace fear with facts.”

LEXS COMMITMENT
We pledge to:
Fund independent research on vaping safety
Educate through clear, myth-busting resources
Deliver premium alternatives that empower your transition

YOUR NEXT MOVE
Ready to redefine your smoke-free journey?
Explore LEXS’ innovative blends (crafted for smoothness & satisfaction)
Join thousands who’ve already said #NotTodayTobacco

Learn more at www.lexsvape.com

Science sources: UK MRC, Wellcome, University of Bristol, Society for the Study of Addiction
Vaping not for non-smokers. Always consult health professionals.